Headline
The headline is the text indicating the nature of the article below it.
The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
It is sometimes termed a news hed, a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type.
Headlines in English often use a unique set of grammatical rules known as Headlinese.
Production of headlines
A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors. The most important story on the front page above the fold may have a larger headline if the story is unusually important. The New York Times's 21 July 1969 front page stated, for example, that "MEN WALK ON MOON", with the four words in gigantic size spread from the left to right edges of the page.
